Court ruling bars European plant-based products from using dairy names
Meanwhile, similar movements in the United States have been rejected or have little momentum.
- The European Court of Justice (ECJ) has ruled that plant-based products cannot be marketed with terms commonly used for those derived from dairy, like milk, cheese, butter or yogurt, Food Navigatorreports.
- The ruling came in case in which a German association that fights unfair competition sued a plant products company, TofuTown, for having product descriptions like “tofu butter” and “veggie cheese.” The court asked the ECJ to clarify the current legislation on the issue.
- The European Vegetarian Union described the decision as having “little to do with consumer protection.” It claims the ruling is motivated by protection of the dairy industry’s economic interests and expects that the discussion will continue……..