Dairy Industry Ready to Remind Us Just How Much We Love It
The U.S. dairy industry is out with a new ‘Undeniably Dairy’ campaign.
Got milk? Got ice cream? Got grilled cheese? Got nachos?
No, that’s not the tagline for the industry, though it is the basic premise of a major new campaign. Companies and organizations are gearing up for their first-ever industrywide push to promote a love of all things dairy.
The “Undeniably Dairy” effort kicks off with a digital campaign May 15 before heating up in June to coincide with the 80th annual National Dairy Month. TV commercials will run in June………..
Source: Dairy Industry Ready to Remind Us Just How Much We Love It | CMO Strategy – AdAge
