Location: Foremost Farms USA, E10889 Penny Ln, Baraboo, Wis.
Exclusive to dairy farmers, this training is focused on building a proactive communication plan for your farm, which the end result will be growing the public’s confidence in what you do every day.
Key training points:
Evaluate your business mission, goals and objectives
Discuss community engagement actionables, specific to your dairy
Build a robust, living community relation program
Leave this session armed with a proactive communication plan for your dairy. Your target audiences, messages, activities, timing and expenses neccesary to execute a plan and the metrics to evaluate your activities will all be in your communication plan.
From farming roots, Renea has advocated for agriculture in a multitude of roles, including being named the 44th Alice in Dairyland. Renea is a public relations counselor for MorganMyers, a strategic communications firm. As part of her work, Renea leads the Illinois Farm Families account team in managing a farmer image-building campaign marketing to Chicago consumers.
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